Dienstag, 11. März 2008

Japanese Popy Figures

In 1980 Popy began releasing a Star Wars product line. With the Popy ESB product line measuring about 4.5" high, a new style of packaging was designed for the Star Wars figures. It housed the toys inside a compact box and labeled the product specifically for the Japanese market. The idea of the box packaging is possibly due to how it allowed more merchandise to be displayed in a smaller area. Popy's line of products ended up producing 15 figures at the time for the Empire Strikes Back.

Pictures by Toru Komuro

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