In 1980 Popy began releasing a Star Wars product line. With the Popy ESB product line measuring about 4.5" high, a new style of packaging was designed for the Star Wars figures. It housed the toys inside a compact box and labeled the product specifically for the Japanese market. The idea of the box packaging is possibly due to how it allowed more merchandise to be displayed in a smaller area. Popy's line of products ended up producing 15 figures at the time for the Empire Strikes Back.
Pictures by Toru Komuro